Advance 2018

(Formerly Greek Retreat)

The 2018 program gathered professionals from fraternal foundations for a weekend to focus on the direct mail, digital marketing and stewardship components of annual giving. Sessions were “tracked” with 101 and 201 levels for each attendee to receive targeted material and education at their appropriate experience level in each area. This year’s program also featured a Pre-Con Annual Giving Orientation and a Mini Campaigns breakout covering several topics. Find the workbook for the program at the bottom of the resource list.

PRE-CONFERENCE SESSION
Annual Giving Orientation | DOWNLOAD

OPENING GENERAL SESSION
Fundraising is a Noble Profession

DIRECT MAIL BREAKOUT SESSIONS

101 – How to Execute A Direct Mail Effort Successfully | DOWNLOAD
Laura Vechiarella, Gabriel Group

201 – Dive Deep into Direct Mail Writing and Design | DOWNLOAD
Tyler Wash, Delta Sigma Pi Leadership Foundation & Michele King, Shelle Design

DIGITAL MARKETING BREAKOUT SESSIONS

101 – Basics of Digital Donor Fundraising | DOWNLOAD
Brian Gawor, Ruffalo Noel Levitz

201 – Crowdfunding, Analytics & Automation Tools | DOWNLOAD
Phil Aiello, Sigma Alpha Epsilon Fraternity

STEWARDSHIP BREAKOUT SESSIONS

101 – Break Down Stewardship Strategy at Every Level | DOWNLOAD
Michelle Soucy & Emily Garrott, IUPUI

201 – The Importance of Impact Statements | DOWNLOAD
Kitty L. deKieffer, Gamma Phi Beta Foundation

MINI CAMPAIGNS BREAKOUT SESSIONS

CLOSING GENERAL SESSION
Greek Retreat Wrap-Up | DOWNLOAD

PROGRAM WORKBOOK | VIEW ONLINE