Do fraternities and sororities need to market the survey to their members?

No, Cygnus will be responsible for sending invitation emails to members and donors.

However, fraternal organizations are strongly encouraged to reach out to their alumni and alert them that a survey is coming. Time and time again we have found that those respondents who know about the research in advance have greater trust in the process and produces a higher response rate. Meaning greater and higher quality information for your organization.