The Hybrid Approach to Fundraising: Making sure all of your bases are covered.
- Multi-touch point approach: In-person payment experiences, online experiences (particularly social media), and crowdfunding examples and integration.
- The “Rule of 7”: Potential donors may need to be asked seven times before they consider making a donation. This is why it is important to reach them from different channels.
- Generate ideas: We will come with examples, and we hope that attendees can easily walk away with something to try.
By Charlotte Muylaert, Marketing Leader, Billhighway | greekbill
