Continuing Education Webinar Series
LEARN WITH AND FROM FELLOW FRATERNAL FOUNDATION PROS
You told us – we listened! The FFE Continuing Education Webinar Series launched in the spring thanks to feedback from member foundations and professionals. The series is intended to provide a regular opportunity to tune in and connect with fellow industry pros and experts. Expect to share ideas and best practices, cover hot topics and areas within the FFE Curriculum Plan, dive deeper into tactics like digital marketing, writing for appeals, tracking and understanding analytics, online giving platforms, and much more.
If you have a suggestion for a topic or would like to be a presenter/facilitator for a webinar in the series, please complete this form:
March Monthly Webinar
Thursday, March 12, 2020
1–2 p.m. Eastern
Incorporating Video into the Donor Journey
Video is taking over the internet, and for good reason! 51% of marketing professionals worldwide name video as the content with the best ROI, and marketers who use video grow revenue 49% faster than non-video users.
In an increasingly digital world, nonprofits need to incorporate video into their communication strategies. In this webinar, we will make the case for a video-first digital fundraising and content strategy. We’ll also share case studies of how schools, Greek organizations, and other nonprofits are using video to engage their donors and raise more money online.
Presented by: Adam Wilbur, CFRE, Co-Founder, CauseVid; and Sarah McLellan, Director of Development and Community Engagement, Rowan-Cabarrus YMCA