Advance 2021: Annual Giving

This track dives into the components and strategy of annual giving specific to fraternal fundraising.

REGISTER FOR ADVANCE

DAY 1: TUESDAY, MARCH 30

1:00 pm – 2:00 pm | Roundtable

Welcome: Celebrating Successes from 2020

We made it through 2020 … now let’s shine in 2021! Advance will help participants stay ahead of the curve and innovate with new projects this year. This kickoff session will set the stage for success as participants share in a guided discussion and begin networking.


2:00 pm – 3:00 pm | Workshop

Building Your Case for Unrestricted Support

Learning objectives: Explain to donors why operating funds are necessary and where their gifts fit into the larger organization picture. Build a case to bring your existing restricted or housing donors into the annual fund. Share how the COVID-19 pandemic is affecting students and chapters and identify how unrestricted gifts can have a direct impact.


3:00 pm – 4:00 pm | Presentations

Try This!

Try This! sessions are live, short-form educational breaks to give a quick lesson on a dynamic topic keyed in to today’s virtual-essential fundraising world like email campaign automation, data benchmarking, online planned giving tools and cross-connecting your software.

WANT TO PRESENT? APPLY HERE!

WATCH: 2020 Try This! sample


4:00 pm – 5:00 pm | Workshop

Meaningful Thank-Yous

Learning objectives: How to ensure your stewardship process is truly meaningful to the donor — and also to the messenger. Why you need to build time into your week for this work. Connect the donor’s broader philanthropic priorities to your organization in a significant way.

 

DAY 2: WEDNESDAY, MARCH 31

12:15 pm – 12:45 pm (Optional)

Lunch and Learn

Digest what you learned on Day 1 as we bite into the second day of Advance. This casual networking session will allow you to discuss what you’ve learned so far and meet other attendees. FFE hosts will share additional resources and expert sources that you may find helpful.


1:00 pm – 2:00 pm | Workshop

Mail Trends

Learning objectives: Current trends in direct mail coming out of 2020. Planning ahead for 2021 mailings. The impact direct mail has on different generations. Managing postal service and shipping provider issues.


2:00 pm – 3:00 pm | Workshop

Virtual Engagement

Learning objectives: How to make your signature event special. How is your organizing prioritizing online giving and crowdfunding, particularly in regard to chapter giving. What do individual donors and volunteers want in virtual meetings and networking functions.


3:00 pm – 4:00 pm | Presentations

Try This!

Try This! sessions are live, short-form educational breaks to give a quick lesson on a dynamic topic keyed in to today’s virtual-essential fundraising world like email campaign automation, data benchmarking, online planned giving tools and cross-connecting your software.

WANT TO PRESENT? APPLY HERE!


4:00 pm – 5:00 pm | Workshop

Project Management

Learning objectives: What aptitudes and skills you need to succeed at this core competency. Calendar, project software and tracking apps available to help. How to acknowledge that sometimes taking a break or stepping away is needed so you can come back stronger. How to wear many hats with style.