Tuesday, Mar. 4
Donor Retention workshop participants will learn how to build and support long-term relationships with donors by developing and evaluating stewardship strategies.
Password available only to workshop registrants.
Donor Retention Workshop participants will:
- Understand the importance of donor retention and how to calculate donor retention rate
- Develop or evaluate your donor retention plan
- Discuss how to effectively track retention rates, recapture efforts, and appealing donor engagement opportunities
| 12 – 12:10 pm | Welcome |
| 12:10 – 12:50 pm | Donor Relations 101 |
| 12:50 – 1:00 pm | Break |
| 1:00 – 1:45 pm | Your Stewardship Plan |
| 1:45 – 1:55 pm | Break |
| 1:55 – 2:50 pm | Engaging Your Donors |
| 2:50 – 3 pm | Closing & Resources |
Meet the Facilitator: Emily Thornton
Assistant Athletics Director, Donor Relations at Stanford University
Emily Thornton is the Assistant Athletics Director, Donor Relations at Stanford University. She has worked as a front-line major and planned giving officer, as a development coordinator in some of the smallest shops imaginable, and as a volunteer with several local nonprofits. Experienced with all facets of the fundraising process, Emily Thornton has experience in multiple record-setting capital campaigns in higher education with the successful close of the $3.9 Billion For All: The Indiana University Bicentennial Campaign and Butler Beyond: The Campaign for Butler University, raising $263 Million. She lives in Indianapolis with her husband, Philip, and her son, Campbell. Emily remains involved with Phi Mu Fraternity, serving as National Alumnae Coordinator, a loyal Phi Mu Foundation donor, facilitating trainings for collegiate officers and alumnae, and serving on many committees.
Learn more about Emily on LinkedIn.
Secondary Facilitator: Ryan King
Chief Advancement Officer, Delta Upsilon Educational Foundation & FFE Board of Directors
Learn more about Ryan on LinkedIn.
