Findings from the 2015 Cygnus Survey of Fraternal Organizations’ Alumni and Donors

It is hard to believe that almost four years have passed since the last survey of fraternal alumni and donors. The largest piece of research ever conducted on the attitudes, perceptions and motivations of fraternity and sorority members, the survey gathered a wealth of information about how fraternal foundations can build member support, increasing contributions and foster greater engagement.

As we look toward the next research project with FFE organizations, this is great opportunity to revisit some of those key findings and begin the conversation about what themes and topics we will investigate next year.

This webinar covered:

  • An overview of the survey and participants.
  • The key fundraising trends that were affecting fraternal foundations.
  • Members’ awareness and perception of fraternal fundraising.
  • Member and donor preferences for communications.
  • The Stewardship and donor recognition strategies that most profoundly impact supporters.
  • Obstacles that cause some donors to stop giving.
  • What inspires engagement

Please note that the content of this webinar will be similar to the presentations made when the study was first completed in 2015. This session may be of special interest to those organizations considering participating in a forthcoming study, staff new to their foundation, or anyone who just wants a refresher on the findings.

Presented by: Jeff Dubberley, Vice-President, Cygnus Applied Research

For the last 20 years, Jeff has worked as a consultant to some of the most well-know charitable organizations around the world. His work focuses on how donor behavior and fundraising trends affect philanthropic decision making and then transforming that information into practical strategies to increase donor loyalty and grow more revenue.

He and his team have led three major research projects into alumni engagement and giving for fraternal organizations, including the 2011 and 2015 surveys of alumni and donors for the FFE (formerly NICF).