Incorporating Video into the Donor Journey

March 2020 | Adam Wilbur, CFRE, Co-Founder, CauseVid; and Sarah McLellan, Director of Development and Community Engagement, Rowan-Cabarrus YMCA

Video is taking over the internet, and for good reason! 51% of marketing professionals worldwide name video as the content with the best ROI, and marketers who use video grow revenue 49% faster than non-video users.
In an increasingly digital world, nonprofits need to incorporate video into their communication strategies. In this webinar, we will make the case for a video-first digital fundraising and content strategy. We’ll also share case studies of how schools, Greek organizations, and other nonprofits are using video to engage their donors and raise more money online.