Amplifying Sorority Campaign Timeline

2022 

  • April: Research as a strategic priority solidified  
  • July: Industry Research – Women’s Initiatives Restricted Fund established  
  • August: Steering Committee formed 
  • December: NPC Partnership confirmed  

2023 

  • January–February: Focus groups held 
  • February: First campaign gift received  
  • March–April: Research agenda defined 
  • April: Campaign committee secured  
  • May: Research committee secured 
  • June: Research priorities established; Campaign goal set 
  • August: Campaign public phase launched  
  • September: Research project #1 – cohort A launched (Plaid: New Member Longitudinal Study) 
  • October: Anticipated research project #2 launch (Plaid: 2nd-4th Year Member Retention Study) 
  • November: Anticipated research project #3 launch (TBD: Market Research on Gen Z) 
  • December: Anticipated research project #1 – cohort A fall term 1 results available (Plaid: New Member Longitudinal Study)

2024 

  • January: Anticipated research project #1 – cohort B launched (Plaid: New Member Longitudinal Study) 
  • May: Anticipated research project #1 – cohort A and B spring term 1 results available (Plaid: New Member Longitudinal Study) 
  • July: Anticipated research project #2 results available (Plaid: 2nd-4th Year Member Retention Study) 
  • August–December: Anticipated research project #3 opt-in period (Cygnus: Donor & Alumnae Engagement Survey, 4th Iteration)  
  • December: Anticipated research project #1 – cohort A and B fall term 2 results available (Plaid: New Member Longitudinal Study)  

2025 

  • February–May: Anticipated research project #3 database and material gathering period (Cygnus: Donor & Alumnae Engagement Survey, 4th Iteration)  
  • March–June: Anticipated research project #3 survey active (Cygnus: Donor & Alumnae Engagement Survey, 4th Iteration) 
  • May: Anticipated research project #1 – cohort A and B spring term 2 results available (Plaid: New Member Longitudinal Study) 
  • August: Anticipated research project #3 aggregate all-Greek results available (Cygnus: Donor & Alumnae Engagement Survey, 4th Iteration) 
  • September: Anticipated research project #3 individual custom organization results available (Cygnus: Donor & Alumnae Engagement Survey, 4th Iteration)