Hybrid Approach to Fundraising (Billhighway | greekbill)

The Hybrid Approach to Fundraising: Making sure all of your bases are covered.

  • Multi-touch point approach: In-person payment experiences, online experiences (particularly social media), and crowdfunding examples and integration.
  • The “Rule of 7”: Potential donors may need to be asked seven times before they consider making a donation. This is why it is important to reach them from different channels.
  • Generate ideas: We will come with examples, and we hope that attendees can easily walk away with something to try.

By Charlotte Muylaert, Marketing Leader, Billhighway | greekbill