Multi-Channel Approach for Annual Fund (CauseVid)

Optimize your annual appeal and cut direct mail costs by incorporating more digital touches into your program. identifying the donor segments with the highest ROI and

We will describe how we first analyze a donor pool, target key segments, and help deploy a multi-channel campaign that performs well at a lower overall cost.

By Adam Wilbur, Co-Founder, CauseVid/Cause Campaigns