My organization participated in the 2015 research. Will we learn anything new?

Yes, you will! We’ve retained the data of those fraternal organizations who participated in 2015 so that we can track how the response of their alumni and donors have changed over the intervening five years. One of the big benefits for returning organizations is that you will be able to see how the opinions and intentions of your alumni have changed over time. So, if your organization has changed its approach to communications, implemented new programs, or even enhanced how it engaged with alumni, we will be able to detect the impact of those efforts in the survey.

In addition, we expect key sections of the survey to be updated to reflect the issues and interests of fraternal organizations today, taking the research in new directions and providing new insights.