Wednesday, January 18, 2023

7:30 - 8:30 a.m.BreakfastThe Cape: Manta
8:30 - 9:00 a.m.Day 2 Opening SessionThe Cape: A-Frame
9:00 - 11:30 a.m.Speaker Workshop
Unlocking Alumni Impact: Mastering the Art of Engagement in a Multi-Generational World with Mo Cotton Kelly
The Cape: A-Frame
11:30 a.m. - 1:00 p.m.Lunch & Group PhotoThe Cape: Manta
1:00 - 3:00 p.m.Facilitated Group Discussion, TED Talks and Peer Learning: Donor Engagement
1:00 - 1:30 p.m. | TED Talks
Collaboration with Foodservice Providers for Fundraising with Heith Sheely, Greek House Chefs; John Berghoff, Theta Chi Foundation Chapter and Phil Fernandez, Beta Theta Pi Foundation
Your organization has a multitude of partnerships, from fundraising vendors to chapter management and billing services and more. This TED Talk will help you understand how foodservice providers can be a resource to your entire organization — not just house directors and students.

Impact of Genuine Personalization in Fundraising with Beth Burkes, Tri Delta & Kristen Gwinn-Becker, HistoryIT
Impact and personalization is a must for fundraising in today's landscape. With the constant barrage of emails, phone calls and texts from charitable organizations, we'll dive into why personalization is so important and how to make your foundation stand out.

Did you know?
- 71% of consumers expect personalized interactions
- 76% of consumers get frustrated when personalization expectations aren’t met
- Personalized emails are 26% more likely to be opened
- Recipients of personalized content are 71% more likely to feel engaged

1:30 - 2:15 p.m. | Scaling Development for Capacity Small Group Breakouts by Staff Size

2:15 - 3:00 p.m. | Workshop: Unlocking the Hidden Treasures of Your Data to Unleash Fundraising Success with Joe Budde, ChapterSpot; Elizabeth Wojcik, CSI; Brandi Barber, CSI; Marsha Grady, Alpha Chi Omega Foundation and Beth Burkes, Tri Delta
In the world of non-profit fundraising, data is your most valuable asset. But are you harnessing the power of your data to its fullest potential? Join ChapterSpot and CSI as they review how to transform your data into a powerful fundraising tool. Learn how you can uncover insights, identify untapped opportunities, and personalize donor interactions.

Additionally, you will learn how Alpha Chi Omega and Tri Delta leveraged data and what their process of working with technology teams looked like to personalize donor interactions.
The Cape: A-Frame
4:00 - 6:00 p.m.Casual ReceptionThe Cape: Lobby Bar
5:30 p.m.DinnerOn Your Own