What topics will be covered in the 2020 study?

The exact question topics will be developed over the coming months with the participation of the Greek Associations in this research, but we expect topics to include:

  • Fundraising case statements and their impact;
  • Alumni’s attitudes, preferences and philanthropic intentions towards their fraternities and sororities;
  • Expectations for communications and content;
  • Expectations and desire for donor stewardship and other related donor retention strategies;
  • Transitioning alumni to donors;
  • Alumni engagement and volunteerism;
  • Alumni philanthropic capacity, and giving to other organizations;
  • Demographic and attitudinal information from alumni.